Post by account_disabled on Feb 20, 2024 9:50:52 GMT 1
The guesses for how SEO can improve them. Unlike channels such as paid search it can be difficult to give the exact cost and the exact number of leads or revenue SEO can generate. The key here is to get the understanding of the CMO to help present your case to the CEO. SEO or organic search traffic when measured properly with analytics can be the biggest driver of lowcost traffic and quality visitors to your website. Customer Acquisition Cost CAC This is the total cost of acquiring a customer in the organization.
If you can show how SEO acquires customers below the company Greece Mobile Number List average youre already winning. Time to Payback CAC This is the number of months it takes you to earn back the CAC you spent to get a new customer. Again if you can show that SEO reduces this number it will increase the likelihood of your program getting the thumbs up. Marketing Originated Customer This ratio shows what percentage of your new business is driven by marketing efforts a surefire way to secure more SEO budget if you can prove exactly how many new customers its driving.
Look at simpler metrics as well such as Traffic to your website. Number of leads generated. Decreased bounce rates. Inform your executives that youll be measuring these metrics in conjunction with other metrics such as average ranking position to see the overall impact of your SEO efforts. Use industry research to put a monetary value on ranking higher. For example the fictional company Acme Shoes sells shoes online. The company website recently ranked on a desktop Google search for womens shoes. A ranking sends the website unique visitors per month. The average value of a website visitor has been calculated at therefore ranking at is valued at month. Research has shown that on average the ranking gets . of Google results page clicks and the ranking gets . of page clicks.
If you can show how SEO acquires customers below the company Greece Mobile Number List average youre already winning. Time to Payback CAC This is the number of months it takes you to earn back the CAC you spent to get a new customer. Again if you can show that SEO reduces this number it will increase the likelihood of your program getting the thumbs up. Marketing Originated Customer This ratio shows what percentage of your new business is driven by marketing efforts a surefire way to secure more SEO budget if you can prove exactly how many new customers its driving.
Look at simpler metrics as well such as Traffic to your website. Number of leads generated. Decreased bounce rates. Inform your executives that youll be measuring these metrics in conjunction with other metrics such as average ranking position to see the overall impact of your SEO efforts. Use industry research to put a monetary value on ranking higher. For example the fictional company Acme Shoes sells shoes online. The company website recently ranked on a desktop Google search for womens shoes. A ranking sends the website unique visitors per month. The average value of a website visitor has been calculated at therefore ranking at is valued at month. Research has shown that on average the ranking gets . of Google results page clicks and the ranking gets . of page clicks.